Headshot photos and branded photos: Their importance and differences

The terms headshots and personal branding photography is a typical misunderstanding among consumers wishing to have photo sessions in either of these two for promotional self-portraits. Some clients are asking for headshots when what they really want are personal branding photographs, and vice versa. The purpose of this blog is to explain the differences between a headshot and a personal branding photography session so that you can use the correct terminology when communicating your needs to your photographer. We’ll also go through some of the importance of having headshot and branded photos to upgrade your image for your business.

So without further ado, let’s talk about the importance of having a headshot or personal branding photos.

Headshot and branded photos are good marketing investments

Professional headshots and personal branding photos are a good investment in promoting your brand or image. If done correctly, your next professional headshots or personal branding photo session could be the most effective marketing investment for you and your business. 

Having headshot and personal branding photos gives your clients a glimpse of who you are and what you look like

Great headshots and branding photos will make that first impression for you or your business. This might also lead to having business with your potential clients as compared to having a faceless profile or brand. It will also give them an idea of what you look like so that they can adjust to your style or personality once you meet each other in person. 

You will look more credible and professional if you have the right headshot and personal branding photos

Your headshots and branding photos are a representation of who you are and what you do. Competition out there is intense and you should stand out! That’s why having professional headshots and personal branding photos are almost one of the ways to actually make business with your clients and be successful in what you do!

If you are having a hard time choosing whether to have a headshot or a branded photo, worry no more because we are here to clear that gray area.

What’s the difference between a headshot photo and a branded photo?

As to purpose

Headshots are usually taken to show your face to the world and to represent your profile. They’re usually a photo from your head to your shoulders highlighting your face as the main subject. Branded photos on the other hand are images that represent your brand and the values of your business. These photos may include other parts of your body or your whole body in some instances. These photos also represent your brand statement and story. Sometimes headshots are a part of your brand photos. 

Time 

Personal branding photos take longer time to complete as compared to professional headshots that are quicker to finish because it’s more straightforward and simple. 

Backdrop

Headshot photos require simple and neutral backgrounds like white and gray or other neutral colors so that the subject will be the highlight of the photo.  Branded photos tend to give the same value to the background with that of the subject. This means that different backgrounds or locations can be used.

Formality

Headshot photos are usually simple and formal with the subject looking at the camera while branded photos can be casual. The subject in a branded photo can either look at the camera or look away. Subjects can also use props and other accessories in a branded photoshoot. 

When to have one

Everyone can have a headshot especially if you want to be introduced to the world and create connections. Branded photos are the best to have if you want to attract potential clients and promote your brand. 

Which one do you need? Headshots or branded photos?

And now that you know the importance and differences between headshots and personal branding photos, you must decide which one is the best for you. Prepare for your headshot or personal branding photo.

I hope that this blog helped you understand the terms headshot photos and branded photos. We care about your thoughts and ideas and we like to keep this an interactive experience.

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